Blue Coast Water
Blue Coast Water

Blue Coast Water, LLC

We build software and AI systems that ship.

Since 1996Building software for thirty years
Design → DeploymentOne firm, the whole journey
Philip RadvanPhilip RadvanFounder — talk to the person who builds it →

The Thesis

Most firms build you a piece. We build the whole machine.

A brand is a promise. A customer is a person. Everything in between — the store, the system of record, the photography, the ads, the shipping label, the AI that learns what your customer actually wants — is machinery.

We've been building that machinery since 1996.

One firm that can design the product, build the platform that sells it, generate the imagery that markets it, run the intelligence that prices it, and manage the media that makes it matter. Not a network of subcontractors. One senior builder, multiplied by AI.

30 yrsInside the software and the supply chain it runs on.
1 firmDesign, platform, AI and media. One person accountable for all of it.
~1 hrFrom question to a data-grounded market brief.

The Founder

Philip Radvan, founder of Blue Coast Water

Talk to the person who builds it.

I'm Philip Radvan. I started building for the web in 1996 and founded Blue Coast Water in 1998. Since then I've built the tech behind the first live stream from the summit of Mount McKinley, shipped a portal Time magazine noticed, spent five years on clinical-trial disclosure software, and put an AI image-tagging system into production before the boom.

Today I build with AI the way I used to build with a team. That's why a small firm can carry the whole machine — and why there's no account manager between you and the work.

When you write, I read it. When you book a call, it's me on the call.

hello@bluecoastwater.comLinkedIn ↗

English, Hebrew, Russian and French — plus twenty-odd programming languages, all self-taught.

Thirty years, twelve lines
  1. 1996First site shipped. Never stopped.
  2. 1998Blue Coast Water founded.
  3. 1999Built the tech behind the first satellite live internet stream from the summit of Mount McKinley.
  4. 2004Aropy — a multi-vendor shopping cart built from scratch, before Shopify existed.
  5. 2007Touch-screen pharma-convention demos on TabletPCs, before the iPhone.
  6. 2010Time magazine recognition for a content-aggregation portal.
  7. 2013Time Inc. — single-page apps, sign-in and community systems for household-name titles.
  8. 2014–19Five years of clinical-trial disclosure software at TrialScope.
  9. 2019PictureTagging.com — AI plus human review, 99.99% accuracy, before the boom.
  10. 2020Global Compliance Portal — disclosure rules for 195 countries. Still running.
  11. 2022“AI with Phil” — teaching AI to everyone from beginners to engineers.
  12. NowBuilding with AI agents daily. Peeklyn, LikeLikeLab, this site.

Five Pillars

One accountable partner, five disciplines

Pillar 01

Build: the software backbone

The systems your business runs on — built, modernized, hosted, and secured by one team.

  • eCommerce — stores, catalogs, checkout
  • CRM — the customer system of record
  • Inventory — tracking & management
  • Legacy upgrades — modernize without the rewrite cliff
  • Web hosting — deployed, monitored, maintained
  • Digital security — access control, audit, hardening
  • Customer support — the systems behind the humans
Proof

A national apparel wholesaler runs its entire business on a platform we built and operate: catalog, sample tracking, purchase orders, shipments, multi-role permissions, audit trails — hundreds of screens, one system of record.

QRedential — access-control SaaSQRuxy — tracking platform
Pillar 02

Intelligence: the AI layer

Not a chatbot bolted on — AI wired into the work: agents with your permissions, imagery without a photoshoot, decisions grounded in live data.

  • Private AI agents — your data, your rules, your models
  • AI Studio — product & model imagery, re-shot by prompt
  • Intelligence briefs — markets read from filings, government data, search trends
  • AI SEO — findable by humans and by machines
  • Recommenders — explainable scoring, not black boxes
Proof

For that same apparel client: an AI recommender scores the line against each retail account's live buying history; a retailer-intelligence layer reads public SEC filings, Census retail statistics and Google Trends; an AI photo studio re-dresses products into new scenes on demand.

LikeLikeLab — taste data from play ↗Peeklyn — virtual closet & AI try-on ↗
Pillar 03

Product: the physical chain

Software firms stop at the screen. We've spent decades in the part that ships in boxes.

  • Product design — from idea to spec
  • Product development — sampling, iteration, costing
  • Manufacturing — sourcing and production partners
  • Shipping & handling — the last, unglamorous mile
  • Trade shows — booth design, models, and the tech in the booth
Proof

Thirty years inside apparel supply chains — design rooms to factory floors to national retail accounts. The software we build is shaped by having lived the physical side of the business it runs.

Pillar 04

Grow: marketing & channels

Once the machine works, it needs an audience — earned, paid, and owned.

  • Branding — identity that survives contact with reality
  • Content creation — real world + digital + AI
  • Social media management — run, not just scheduled
  • Digital & traditional ads — where each actually works
  • SEO & AI SEO — plus Google Maps for local presence
  • Video & photoshoots — real when it matters, AI when it doesn't
  • Affiliate & revenue-share — growth that pays for itself
Proof

Three decades of brand and campaign work behind names like General Mills, LG, Novartis and Verragio. Today the same team runs its own channels: an in-house editorial platform for organic reach, and an AI studio that produces most of the imagery the ads run on — without booking a shoot.

Pillar 05

Media: the editorial arm

Marketing buys attention. Media creates it. Through our own editorial platform, clients get a masthead — not just a campaign.

  • Editorial features — spotlight, full feature, authority feature
  • The Playbook — your expertise, handed to the reader
  • Buyer briefs — co-branded seasonal issues, grounded in live data
  • Media management — movies, TV, reality
  • Permanent press assets — archived and promoted, not a one-day post
Proof

Our editorial platform is built and run in-house, with consulting editorial talent shaping voice and coverage, reaching directors, casting, producers, and creatives across film, TV, music and media. Features live permanently on the platform and keep working long after the issue ships.

The Work

Live on the internet right now

Sites and products we built and run. Click through — they're all real, and some have been up for years.

Creative Worldwide — creativeworldwide.nyc
Client · site + portal2026

Creative Worldwide

Luxury knitwear designed in New York since 1991 — the public site and the front door to its buyer portal.

creativeworldwide.nyc ↗
Brass Sailor — brasssailor.com
Client · commercev1.0 · 2026

Brass Sailor

A women's fashion label: the Spring collection, pre-orders, and a membership crew — built as one storefront.

brasssailor.com ↗
Peeklyn — peeklyn.com
Our productv1.0 · 2026

Peeklyn

Snap a piece, pair it from your own rack, and try the look on your photo — not a model. Invite-only.

peeklyn.com ↗
LikeLikeLab — likelikelab.com
Our productv1.2 · 2026

LikeLikeLab

Style-discovery games — hot-or-not, this-or-that, brackets — that turn everyday taste into first-party data.

likelikelab.com ↗
Mason Real Estate Partners — masonrealestatepartners.com
Client · site2024 · running

Mason Real Estate Partners

A New Jersey brokerage: listings, agents, news, and the phone that rings.

masonrealestatepartners.com ↗
Global Compliance Portal — disclosure.global
Client · platform2020 · running

Global Compliance Portal

Clinical-trial disclosure rules for 195 countries, kept current — built six years ago, still in service.

disclosure.global ↗

The Track Record

Thirty years of household names

Before AI was a pitch word, we were shipping for brands you know — sites, configurators, branded games, campaign platforms, and the tech inside trade booths.

The Portfolio

What we build when nobody's paying us to

Product companies make better partners. This is what stays in rotation.

SaaS platforms

Multi-tenant tools for access control and operational tracking — RBAC, audit logging, subscriptions built in.

QRedentialQRuxy

Consumer apps & games

Style-discovery and engagement mechanics that turn everyday behavior into first-party data.

LikeLikeLab v1.2 ↗

AI-driven tools

Personalization, styling and recommendation engines built on the same AI layer we wire into client work.

Peeklyn v1.0 ↗

Venture platforms

Full-stack builds for new ventures — public sites, gated investor rooms, bookings, interactive maps.

Kalmaia

Collaboration tools

Real-time, multi-device tools for teams working the same asset at once.

Interactive & games

Open-world multiplayer worlds and custom engines — the R&D lab where our real-time and rendering chops stay sharp.

Working Together

Three ways to engage

Same builder, same standards — the difference is who carries the risk and for how long. Most clients start with one and grow into the next.

Build

A defined system, designed, built and handed over.

Best for
A scoped project with a clear finish line — a new platform, a rebuild, an AI feature, a launch.
You get
  • A written scope before any money changes hands
  • Design → build → deploy, with tests and documentation
  • Your own repos, accounts and keys — nothing held hostage
Terms
Fixed scope, fixed price, milestones you sign off on.
When it ends
You own it outright. Run it yourself, or roll into Build & operate.

Build & operate

We build it and keep running it, month over month.

Best for
A business that runs on the software — the store, the CRM, the portal, the AI layer — and doesn't want to staff up to keep it alive.
You get
  • Hosting, monitoring, security and backups handled
  • A standing queue for fixes, features and integrations
  • One accountable person who already knows the system
Terms
Monthly retainer sized to the system, no long lock-in.
When it ends
Give notice; you keep everything, with a clean handover.

Revenue share

For the right ventures we build alongside you and share the upside.

Best for
A founder with a real audience or product and a gap only software can close — where the upside is bigger than a fee.
You get
  • A partner with skin in the game, not a vendor on the clock
  • The full stack: product, platform, AI, growth
  • Decisions made like an owner, because we are one
Terms
Affiliate or revenue-share instead of invoices; fit and terms agreed up front.
When it ends
Structured for the long haul, with a clear buy-out path either way.
How every one of them starts

Thirty minutes with me. You describe the gap between your brand and your customer; I tell you which of the three fits, what it would take, and — if it isn't a fit — who to talk to instead. No proposal until we both want one.

Small firm. Senior hands. AI leverage.

Philip Radvan
Philip Radvan
Founder, Blue Coast Water

Tell me the distance between your brand and your customer. I'll build what closes it.

Emailhello@bluecoastwater.com— lands in my inbox

LinkedInlinkedin.com/in/philipradvan

Write to me

Goes straight to my inbox — no form queue, no sales team. I reply personally.

© 2026 Blue Coast Water, LLCSoftware & AI systems that ship — since 1996LinkedIn ↗pop some bubbles ↗