Blue Coast Water, LLC

Build. Run. Grow.

We build software and AI systems that ship, then we run them after launch and grow them with your business. One team, for the life of the system.

Since 1996Building software for thirty years

Launch → Every day afterWe run what we build

Philip RadvanFounder. Talk to the person who leads the build →

The Thesis

Most firms build you a piece. We build the whole machine, and keep it running.

A brand is a promise. A customer is a person. Everything in between (the store, the system of record, the photography, the ads, the shipping label, the AI that learns what your customer actually wants) is machinery.

We've been building and running that machinery since 1996.

One firm that can design the product, build the platform that sells it, generate the imagery that markets it, run the intelligence that prices it, and manage the media that makes it matter. Not a patchwork of agencies you manage yourself. One standing team, one person accountable, AI in how we all work.

30 yrsInside the software and the supply chain it runs on.

1 firmDesign, platform, AI and media. One team, one name accountable for all of it.

~1 hrFrom question to a data-grounded market brief.

The Founder

Philip Radvan, founder of Blue Coast Water

Talk to the person who leads the build.

I'm Philip Radvan. I started building for the web in 1996 and founded Blue Coast Water in 1998. Since then I've built the tech behind the first live stream from the summit of Mount McKinley, shipped a portal Time magazine noticed, spent five years on clinical-trial disclosure software, and put an AI image-tagging system into production before the boom.

Today I lead a senior team that has worked with Blue Coast Water for over a decade: software, AI, mechanical and electrical engineers; designers and writers; photographers, producers and directors. AI is built into how all of us work. That's why a small firm can carry the whole machine, and why there's no account manager between you and the work.

When you write, I read it. When you book a call, it's me on the call.

hello@bluecoastwater.com LinkedIn ↗

Thirty years, twelve lines

1996First site shipped. Never stopped.
1998Blue Coast Water founded.
1999Built the tech behind the first satellite live internet stream from the summit of Mount McKinley.
2004Aropy: a multi-vendor shopping cart built from scratch, before Shopify existed.
2007Touch-screen pharma-convention demos on TabletPCs, before the iPhone.
2010Time magazine recognition for a content-aggregation portal.
2013Time Inc.: single-page apps, sign-in and community systems for household-name titles.
2014–19Five years of clinical-trial disclosure software at TrialScope.
2019PictureTagging.com: AI plus human review, 99.99% accuracy, before the boom.
2020Global Compliance Portal: disclosure rules for 195 countries. Still running.
2022“AI with Phil”: teaching AI to everyone from beginners to engineers.
NowLeading the senior team behind Peeklyn, LikeLikeLab and our client platforms.

Six Pillars

One accountable partner, six disciplines

Pillar 01

Build: the software backbone

The systems your business runs on, designed, built, modernized and secured by one team.

eCommerce: stores, catalogs, checkout
CRM: the customer system of record
Inventory: tracking & management
Legacy upgrades: modernize without the rewrite cliff
Digital security: access control, audit, hardening
Customer support: the systems behind the humans

Proof

A national apparel wholesaler runs its entire business on a platform we built and operate: catalog, sample tracking, purchase orders, shipments, multi-role permissions, audit trails. Hundreds of screens, one system of record.

QRedential: access-control SaaSQRuxy: tracking platform

Pillar 02

Run: after launch

Launch is day one. After it, the same team keeps the system up, current and moving: the ops, the roadmap, the admin and the bills.

Hosting & uptime: deployed, monitored, backed up, fixed when it breaks
Staying current: security patches, dependency and platform upgrades
Product management: we own the roadmap, set priorities and run the releases
Platform admin: users, roles, imports, data fixes, your team's questions
Cost & vendors: cloud, AI and third-party spend kept in check
Takeovers: systems we didn't build, adopted, stabilized and run

Proof

That wholesaler's platform is run by the team that built it. We watch it, patch it, manage its cloud and AI spend, answer its users, and keep shipping to it: new features, new integrations, new AI, on a system that never stops running.

Pillar 03

Intelligence: the AI layer

Not a chatbot bolted on. AI wired into the work: agents with your permissions, imagery without a photoshoot, decisions grounded in live data.

Private AI agents: your data, your rules, your models
AI Studio: product & model imagery, re-shot by prompt
Intelligence briefs: markets read from filings, government data, search trends
AI SEO: findable by humans and by machines
Recommenders: explainable scoring, not black boxes

Proof

For that same apparel client: an AI recommender scores the line against each retail account's live buying history; a retailer-intelligence layer reads public SEC filings, Census retail statistics and Google Trends; an AI photo studio re-dresses products into new scenes on demand.

LikeLikeLab: ordering signal from play ↗Peeklyn: virtual closet & AI try-on ↗

Pillar 04

Product: the physical chain

Software firms stop at the screen. We've spent decades in the part that ships in boxes.

Product design: from idea to spec
Product development: sampling, iteration, costing
Manufacturing: sourcing and production partners
Shipping & handling: the last, unglamorous mile
Trade shows: booth design, models, and the tech in the booth

Proof

Thirty years inside apparel supply chains, from design rooms to factory floors to national retail accounts. The software we build is shaped by having lived the physical side of the business it runs. Our mechanical and electrical engineers cover the products that go beyond fabric.

Pillar 05

Grow: marketing & channels

Once the machine works, it needs an audience: earned, paid, and owned.

Branding: identity that survives contact with reality
Content creation: real world + digital + AI
Social media management: run, not just scheduled
Digital & traditional ads: where each actually works
SEO & AI SEO: plus Google Maps for local presence
Video & photoshoots: real when it matters, AI when it doesn't
Affiliate & revenue-share: growth that pays for itself

Proof

Three decades of brand and campaign work behind names like General Mills, LG, Novartis and Verragio. Today the same team runs its own channels: an in-house editorial platform for organic reach, and an AI studio that produces most of the imagery the ads run on, without booking a shoot.

Pillar 06

Media: the editorial arm

Marketing buys attention. Media creates it. Through our own editorial platform, clients get a masthead, not just a campaign.

Editorial features: spotlight, full feature, authority feature
The Playbook: your expertise, handed to the reader
Buyer briefs: co-branded seasonal issues, grounded in live data
Media management: movies, TV, reality
Permanent press assets: archived and promoted, not a one-day post

Proof

Our editorial platform is built and run in-house, with consulting editorial talent shaping voice and coverage, reaching directors, casting, producers, and creatives across film, TV, music and media. Features live permanently on the platform and keep working long after the issue ships.

The Work

Live on the internet right now

Sites and products we built and run. Click through: they're all real, and some have been up for years.

Client · site + portal2026

Creative Worldwide

Luxury knitwear designed in New York since 1991: the public site and the front door to its buyer portal.

creativeworldwide.nyc ↗

Client · commercev1.0 · 2026

Brass Sailor

A women's fashion label: the Spring collection, pre-orders, and a membership crew, built as one storefront.

brasssailor.com ↗

Our productv1.0 · 2026

Peeklyn

Snap a piece, pair it from your own rack, and try the look on your photo, not a model. Open to everyone.

peeklyn.com ↗

Our productv1.2 · 2026

LikeLikeLab

Style games (hot-or-not, this-or-that, weekly brackets) where shoppers call the looks, so stores order what people will actually buy.

likelikelab.com ↗

Client · platform2020 · running

Global Compliance Portal

Clinical-trial disclosure rules for 195 countries, kept current, built six years ago, still in service.

disclosure.global ↗

The Track Record

Thirty years of household names

Before AI was a pitch word, we were shipping for brands you know: sites, configurators, branded games, campaign platforms, and the tech inside trade booths.

The Portfolio

What we build when nobody's paying us to

Product companies make better partners. This is what stays in rotation.

SaaS platforms

Multi-tenant tools for access control and operational tracking: RBAC, audit logging, subscriptions built in.

QRedentialQRuxy

Consumer apps & games

Style-discovery games that turn shoppers' calls into ordering signal for retailers.

LikeLikeLab v1.2 ↗

AI-driven tools

Personalization, styling and recommendation engines built on the same AI layer we wire into client work.

Peeklyn v1.0 ↗

Venture platforms

Full-stack builds for new ventures: public sites, gated investor rooms, bookings, interactive maps.

Kalmaia

Collaboration tools

Real-time, multi-device tools for teams working the same asset at once.

Interactive & games

Open-world multiplayer worlds and custom engines, the R&D lab where our real-time and rendering chops stay sharp.

Working Together

Three ways to engage

Same team, same standards. Most clients have us build it and then run it; the difference between the three is who carries the risk and for how long.

Most clients

Build & Run

We build it, then we run it and keep improving it, month over month.

Best for: A business that runs on the software (the store, the CRM, the portal, the AI layer) and doesn't want to staff up to keep it alive and moving.
You get: Hosting, monitoring, security, upgrades and backups handled
Product management: a roadmap, priorities and releases we run for you
Platform admin, user support, and cloud and AI costs kept in check
A team that already knows the system, and one person accountable for it
Terms: Monthly retainer sized to the system, no long lock-in.
When it ends: Give notice; you keep everything, with a clean handover.

Build

A defined system, designed, built and handed to your own team.

Best for: A scoped project with a clear finish line and a team of your own ready to run it: a new platform, a rebuild, an AI feature.
You get: A written scope before any money changes hands
Design, build and launch, with tests and documentation
Your own repos, accounts and keys: nothing held hostage
Terms: Fixed scope, fixed price, milestones you sign off on.
When it ends: You own it outright. Run it yourself, or roll into Build & Run.

Revenue share

For the right ventures we build alongside you and share the upside.

Best for: A founder with a real audience or product and a gap only software can close, where the upside is bigger than a fee.
You get: A partner with skin in the game, not a vendor on the clock
The full stack: product, platform, AI, growth
Decisions made like an owner, because we are one
Terms: Affiliate or revenue-share instead of invoices; fit and terms agreed up front.
When it ends: Structured for the long haul, with a clear buy-out path either way.

Senior team. Founder on every project. AI in every workflow.

Philip Radvan

Founder, Blue Coast Water

Tell me the distance between your brand and your customer. We'll build what closes it.

Emailhello@bluecoastwater.com(lands in my inbox)

LinkedInlinkedin.com/in/philipradvan

Write to me

Goes straight to my inbox. No form queue, no sales team. I reply personally.