Build story · Our product

likelikelab is our own platform with two doors. People sign up to earn by trying products, websites, ads and posters and saying what they think. Businesses come for those real answers. We built it, we run it, and Blue Coast Water pays the people.

See it live: likelikelab.com ↗
likelikelab: the live site's first screen
Two doors
people who earn, businesses who ask
Real people
on real products, sites, ads and posters
Its own backend
server-side writes only, an emulator test stack
One money truth
Blue Coast Water decides and pays

What it does

For people: a place to earn by rating products, testing websites, checking ads, putting up posters and creating content, each task saying what it pays before it starts.

For businesses: real answers from real people on the thing they are about to launch, from website tests and ad checks to opinions and posters on the street.

How it is built

A web app on a container service with its own backend project: browsers never write to the database; every write is a server function. Money lives in one place, our operations portal, and likelikelab shows a copy.

It began as a style game and was rebuilt as an earning platform in phases, each with tests and an end-to-end emulator stack, without taking the site down.

How we run it

Applicants, crew, posters, payouts and client requests flow into our operations portal, where one list shows what needs a person today. Deploys run off-hours, after each phase's checks pass.

What we learned

What we would tell the next team.

  1. 01Keep money in one system. Every other screen shows a copy, so there is never a second answer to what someone is owed.
  2. 02Server-side writes only made the security rules short and the audit easy.
  3. 03A rebrand changes words and structure, not the design people already know.
Philip Radvan

Tell me what you're building.

Philip Radvan, founder. Every message lands with me, and it's me on the call.